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Aprilia RS 660 and RS 457 Dominate Italian Sportbike Sales

Thursday, March 19, 2026
Aprilia RS 660 and RS 457 Dominate Italian Sportbike Sales

Aprilia's RS 660 and RS 457 models have become Italy's top-selling sportbikes, capturing over 21% of the market share. These popular models are also gaining significant traction in the United States, indicating strong global demand for the Italian manufacturer's mid-range sport offerings.

Aprilia is making significant waves in the sportbike market, with its RS 660 and RS 457 models emerging as the best-selling sport motorcycles in Italy. Together, these two models command an impressive market share exceeding 21% in their home country, highlighting their popularity among European riders.

This success isn't limited to Italy; the RS 660 and RS 457 are also proving to be extremely popular in the United States. This strong performance in a crucial market like the USA suggests that Aprilia has successfully tapped into a demand for accessible yet high-performance sportbikes.

The RS 660, known for its balanced performance and rider-friendly characteristics, has been a favorite since its introduction. The newer RS 457, with its smaller displacement, aims to offer a similar thrilling experience to a broader audience, including newer riders or those seeking a lighter, more nimble machine. For riders in Arkansas considering a new sportbike, the widespread appeal and strong sales figures of these Aprilia models could make them compelling options to explore.