Aprilia RS 660 & RS 457 Dominate Sport Bike Sales in Italy

Aprilia's RS 660 and RS 457 models are making significant waves in the sport bike market, particularly in Italy where they hold over 21% of the market share. The RS 660 was the best-selling model in Italy in 2025, with the RS 457 following closely in second place. This success highlights Aprilia's strategic vision in developing a new generation of lightweight, high-performance motorcycles that are both appealing and accessible.

These machines have also shown strong performance in the American market, contributing to a 12% growth for Aprilia over the past year. In Europe, the RS 660 stands out as one of the best-selling sport bikes, a trend potentially boosted by Aprilia's successes in MotoGP. The RS range is designed to offer an engaging riding experience on the road while also being capable on the track, a versatility demonstrated by its competitive results in various championships, including the Twin Cup classes in MotoAmerica and the SportBike class in British Superbike.

Aprilia's approach focuses on creating modern road sport bikes equipped with advanced technical and electronic features, making them fun for daily riding for new motorcyclists, yet exciting for experienced riders on the track. This combination of performance, accessibility, and modern design makes the RS 660 and RS 457 compelling options for riders looking for a versatile sport bike.