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HARLEY-DAVIDSON LAUNCHES RIDE
Friday, April 10, 2026
/PRNewswire/ -- Harley-Davidson (NYSE:HOG) reignites the brand with the global launch of RIDE, a refreshed brand platform that honors more than a century of...
"I'm thrilled to launch the RIDE platform as a full reset of the brand ahead of our company strategy rollout in May. It celebrates the fun and joy people experience riding the world's greatest motorcycle, a Harley-Davidson," said Artie Starrs, President and CEO, Harley-Davidson.
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