KTM Appoints New Chief Commercial Officer
KTM has announced that Stephan Reiff, formerly a Vice President at BMW Motorrad, will join its Executive Board as Chief Commercial Officer, effective April 1, 2026. Reiff will oversee critical areas such as sales, marketing, brand strategy, and the dealer network, bringing over 25 years of management experience to the role. This strategic hire aims to further strengthen KTM's product and platform development.
KTM has recently announced a significant addition to its leadership team, naming Stephan Reiff as the new Chief Commercial Officer. Reiff, who previously served as a Vice President at BMW Motorrad, is slated to join KTM's Executive Board on April 1, 2026.
In his new capacity, Reiff will be responsible for a broad range of key commercial operations. His portfolio will include overseeing Sales, Marketing, Brand Strategy, the Dealer Network, and Aftersales. This comprehensive oversight indicates KTM's intention to consolidate and enhance its market presence and customer engagement strategies.
Reiff brings a wealth of experience to KTM, boasting over 25 years in management positions across both the automotive and motorcycle industries. His extensive background is expected to be instrumental in driving KTM's product and platform strategy forward, potentially influencing future models and market approaches that riders will see. For riders in the region, this move could signal a renewed focus on dealer support and marketing efforts for the KTM brand.