SEMA Show Expands to Include Powersports
The Specialty Equipment Manufacturers Association (SEMA) Show, traditionally focused on four-wheeled vehicles, is set to include a dedicated powersports section starting in 2026. This expansion, driven by market demand and evolving enthusiast interests, will feature two-wheel vehicles and related products. The event will take place in Las Vegas from November 3-6.
The renowned Specialty Equipment Manufacturers Association (SEMA) Show, a major event for specialty equipment manufacturers, is making a significant shift by integrating a dedicated powersports section. Historically, the show has showcased products primarily for four-wheeled vehicles, but starting in 2026, two-wheel vehicles will join the lineup.
This move comes in response to clear market demand and the changing habits of modern enthusiasts. SEMA's research indicates that many enthusiasts own a variety of vehicles, including modified trucks, SUVs, and various recreational powersports vehicles, rather than limiting themselves to a single type. This expansion acknowledges the diverse interests within the automotive and powersports communities.
The powersports products will be prominently featured in the West Hall of the Las Vegas Convention Center. This location is strategically chosen for its unique access to adjacent parking lots, which will facilitate dynamic outdoor activations and vehicle demonstrations. For riders interested in the latest gear, accessories, and innovations for their motorcycles and other powersports equipment, the SEMA Show promises to be an exciting new destination. The event is scheduled to run from November 3 through November 6 in Las Vegas.